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2012年10月19日 (金)

GUINNESS –THE PUB– Marunouchi

There's just one thing that Facebook GUINNESS –THE PUB– cannot communicate and that's the actual taste of Guinness and the comfortable ambience of the pubs.  GUINNESS -THE PUB- opened 10/11/2012 as a place where you can totally experience new brand message “SHINKOKYU-SURU IPPAI”*
*“Shinkokyu” directly translates to "Take a deep breath". In English speaking culture you probably take a deep breath before a big challenge, but in Japan, people do “Shinkokyu” to observe and calm oneself down. “SHINKOKYU-SURU IPPAI”means "The pint of Guinness that Shinkokyu".

Facebook The PUB Brand Message   

■GUINNESS –THE PUB– Marunouchi
THE PUB
At last, GUINNESS –THE PUB– Marunouchi opens from 17:59 10/11/2012 to 10/27/2012.  With the cooperation of restaurant “PAGLIACCIO Marunouchi Nakadori Branch,” the pub will be re-creating dishes from Facebook GUINNESS –THE PUB–  staff member Kenji's recipes.

■Giant Guinness that Shinkokyu
Big Pint
A giant glass appears at GUINNESS -THE PUB- Marunouchi.  Send your “Shinkokyu” to the glass, and bubble will emerge from the bottom to create a beautiful surge.

■Blow-the-air and surge!
Okure_Shinkokyu

The "GUINNESS navigator," a Smartphone app, now provides “Blow-the-air and surge!” which lets you enjoy blowing air whenever and wherever you want.  This is a completely new experience in which your “Shinkokyu” enables Giant Guinness to create a beautiful surge.

Access the Facebook for details↓↓↓
https://www.facebook.com/GuinnessJapan

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